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What’s Changing in ClarityNOW?

What’s Changing in ClarityNOW?
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Welcome to

ClarityNOW Newsletter

 

We're thrilled to introduce our new weekly newsletter, designed to keep you informed, inspired, and ahead of the curve. In this week's newsletter:

  • This week in Real Estate: 

    Gains in Home Sales Offer Hopeful Sign for 2025

  • Tips & Best Practices: 

    Sales and Marketing

  • Client Spotlights: Leave us a Review and Get Next Month for FREE
  • COMING SOON: Business Planning Webinar 

 

Join us on this journey to make your real estate business more profitable and efficient.

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This week in Real Estate:  

Gains in Home Sales Offer Hopeful Sign for 2025

 

In December 2024, existing-home sales—which include single-family homes, townhomes, condos, and co-ops—experienced a significant uptick, marking the largest year-over-year increase since June 2021. Sales rose by 9.3% compared to the previous year and saw a 2.2% month-over-month increase. This positive trend suggests a potential recovery in the housing market after a challenging 2024, which had the lowest level of existing-home sales in nearly three decades.

 

NAR Chief Economist Lawrence Yun attributes this momentum to recent job and wage gains, as well as an increase in the number of homes available for sale. He notes that, despite elevated mortgage rates, the market is showing resilience, with sales climbing year-over-year for three consecutive months.

 

Home prices have also continued to rise, with the median existing-home sales price increasing by 6% in December compared to the previous year. In 2024, median home prices reached a record high of $407,500. The higher-end market has performed particularly well, with sales of homes priced above $1 million increasing by 35% from the prior year. Conversely, sales of homes priced under $250,000 have declined, posing challenges for first-time buyers.

 

Inventory levels have improved, with a 16% increase in unsold existing home listings compared to the previous year, providing more options for buyers and increasing competition among sellers. Builders are also contributing by ramping up the construction of new single-family homes, which is expected to add to inventory levels and potentially ease the housing affordability crisis.

 

Regionally, existing-home sales rose in three of the major U.S. regions in December, led by the Northeast, while the Midwest experienced a slight decrease. Overall, both sales and home prices have accelerated year-over-year across all four regions.

 

These developments offer a hopeful outlook for the housing market in 2025, indicating potential stabilization and growth after a period of decline.

 

 

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Sales and Marketing

Tips and Best Practices:

Sales and Marketing

The National Association of REALTORS® (NAR) provides a comprehensive resource hub for real estate professionals focusing on sales and marketing strategies. This platform offers a variety of articles and tools designed to enhance agents' effectiveness in the market. Key highlights include:

  • Home Seller Strategies: Insights on how sellers can utilize concessions to facilitate closings, especially in scenarios where buyers are seeking better deals to offset higher mortgage rates.

     

  • Marketing Techniques: Guidance on crafting effective marketing plans, including defining mission statements, setting measurable goals, and selecting appropriate media channels to reach target demographics.

     

  • Timeless Sales Skills: Emphasis on essential skills such as building personal connections, diligent lead follow-up, and maintaining adaptability to succeed in any market condition.

     

  • Creative Listing Strategies: Advice on marketing properties with dated features, like older kitchens, through methods such as price adjustments, providing renovation plans, and professional staging to attract potential buyers.

     

Additionally, NAR offers educational courses covering topics like negotiation, client relations, lead generation, and marketing to different generations, supporting continuous professional development for real estate agents.

 

By leveraging these resources, real estate professionals can enhance their sales and marketing strategies to better serve their clients and stay competitive in the industry.

 
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